Here are a couple of TVCs for this brand of food bars (???) called Soyjoy. I thought that they were quite funny... on the first few views. Quite evidently, these bars are targeted at women. But still, I think the general population would get it. I think these are done by an agency in Singapore and I feel are some of the more creative TVCs seen on local TV.
This is the TVC that ran first, if I remember correctly.
Followed by this.
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